U-DOX INTERNATIONAL CREATIVE AGENCY / LONDON & BANGKOK
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Foot Locker & adidas Holiday Campaign
2 December 2011 - by Liz
For the Foot Locker and adidas Originals Holiday campaign, we were asked to create a number of creative solutions that coincided with the release of the new Hard Court Hi II sneaker and other winter releases.
With the Hard Court Hi II’s extra details, we thought we’d approach the brief from a sneakerhead’s perspective – how he or she would imagine his or her own ideal pair of sneakers. From here, the idea of a futuristic style sneaker dream factory transpired, which was at the core of the TV spot and later carried through to other elements of the campaign.
The commercial was produced by MTV and Nathan Love and features a mix of photo-realistic animation and live action, giving it a bit of a grown up edge. You can watch it here.
Today we uncover the Sneaker Factory’s microsite footlocker.eu/sneakerfactory. Again, the site is designed with a futuristic feel.
Jan 25 / dylan /
hi,
i life in the netherlands and i saw the shoe from adidas (hard court high 2) and i really need to have this shoe.
now i wanted to order it online but i can’t find any site that’s sells the shoe..
my qeustion is, how and where can i buy the shoe?
tnx allready