Portfolio

adidas Originals – Tenth Anniversary - Key Visuals, OOH, POS

Celebrating 10 years since the opening of the Originals Stores in Berlin, Tokyo and New York, adidas released an apparel and sneaker pack that reflected the flair of three major cities. U-Dox was asked to concept and deliver key visuals for use in print, OOH and in-store.

 

Solution 

For Berlin, we wanted to capture the gritty modernity of the city to complement the vintage-inspired running pack that was to be released. Using 3-D artwork, we created visuals that worked well in print and really popped when executed in store window displays.