Polo Jeans Co. Ralph Lauren ART STARS

Under the direction of U-Dox, in January 2010 Polo Jeans Co. Ralph Lauren launched an international campaign to commission 42 of Europe’s most exciting contemporary artists to customise a double-sided, 3-dimensional star made from the finest American denim.

The final artworks ranged from painting, sculpture and video, to experimental approaches such as performance and deconstruction, to transform the identical basic star structure into something truly unique.

The artworks were exhibited at prestigious stores and events across Europe, before being auctioned in aid of the Teenage Cancer Trust at Phillips de Pury, London.