Dickies - Annual 2010

When it comes to the current boom in heritage workwear as fashion, few companies are better positioned to take advantage of an inherent history in their product than Dickies.

Renowned for performance, comfort and durability, it was during the early 90s that Dickies became fashionable with youth and has continued to grow, resulting in Dickies becoming a cult fashion brand.

Dickies approached U-Dox in late 2009 about putting together a book annual for them in 2010 that would illustrate both the heritage and product of the brand alongside the subculture that Dickies has become a part of.