CHALLENGE
To tap into Chloe's unique personality & claim her arrival as a victory for the brand in one of it's fastest growing sectors.
UNORTHODOX APPROACH
A to the point execution of the natural born winner storyline that Chloe translates from her on-pitch endeavours to the rest of her life.
CRAFT AND COLLABORATION
Crafting a world enriched with brand iconography & signifiers from her biggest wins. A capture approach where the output eclipsed the shoot realities, shot by Tom Silvester.
CHALLENGE
UNORTHODOX APPROACH
CRAFT AND COLLABORATION