[CS005] PPC SS25: Revealing the feelings of product tech.
CHALLENGE
Dial in on the functionality and tech of adidas' Training gear in a way that's intuitive and human.
UNORTHODOX APPROACH
Identity, Movement, and Feeling functioned as the creative pillars that would differentiate our storytelling of the thirteen franchises in a bold and relatable way.
CRAFT AND COLLABORATION
We reimagined the typical workout environment and stripped it back to the bare essentials, conceptually making space to hone in on the finer details. Utilising copy, photography, and CGI to create visceral and instantly understandable visuals which link each product to the physical and emotional experience of training.
RELEVANCY
We trod the line between product beauty and intuitive, convert-level communications in a way that invited our audience to feel both inspired and educated.
"No two products are the same, because no two movements are the same. So - no two feelings are the same."
