[CS011] TIMBERLAND: Expressing brand heritage through real craft & collaboration.
CHALLENGE
Immerse the Offspring community within Timberland’s brand story through a hands-on, leather workshop, strengthening their heritage brand value within sneaker culture.
UNORTHODOX APPROACH
‘Tagged’ as a concept focuses on Timberland’s iconic shoe tag, enabling sneaker heads who desire limited edition products to engage with the brand’s storytelling through real-life application of craft on premium leather.
CRAFT AND COLLABORATION
Partnering with Manchester designer, Make It Wet, to host the 2-hour leather workshop, 10 attendees stamped, punched and raw-edge-painted their leather tag under her guidance. We styled the space to resemble a tactile workshop where we then captured social-first content.
RELEVANCY
Through a real-life, educational workshop we tapped into what Timberland stands for, aligning the brand's cultural heritage with a new audience.
