Product Positioning Creative & Art Direction

Y-3 VISUAL STUDY:

Painting with camera and light.

Our visual approach explored a monochromatic landscape through the lens of French artist and photographer, Nicola Delorme.

Using a technique called light painting, each image was crafted using light in a pitch-black studio to expose sections of our subject using a torch.

The fusion of negative and positive exposures was used to bring out details of the product, all presented in black and white iterations emphasising the product colourway.
Y-3 VISUAL STUDY:
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