Product Positioning Creative & Art Direction In House Production

Y-3 VISUAL STUDY:

Finding beauty in imperfection through the use of technology & craft.

Captured by Services Généraux using an amalgamation of digital and analogue processes.
Exploring how the product's material and architectural form interacts with light and space, using digital and analogue capture methods.

Our visual campaign is an experimental exploration of the minimalistic materials and architecturally inspired aesthetic of the Y-3 4D Runner.

A technical, experimental post-production process allowed for image manipulation that retained its beauty and conceptual qualities.
Using the same closed circuit systems repurposed from street surveillance, presented product in a narrative aligned with streetwear.
Y-3 VISUAL STUDY:
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