[CS003] ADIDAS X DISNEY: Encouraging kids to create their own outdoor adventure.
CHALLENGE
Inspire curiosity through physical play, encouraging the imaginative joy of playing outdoors through the worlds of Lilo & Stitch, The Mandalorian, and Spider-Man.
UNORTHODOX APPROACH
Through a stylised and surrealist perspective, we celebrated adventure through the eyes of a child, blending fantasy with reality, and proving the everyday can be as exciting as that of a child's mind.
CRAFT AND COLLABORATION
Through a cinematic approach we expressed the Disney characters as envisioned by the child. This dreamlike aesthetic offered a contemporary and elevated look that stood apart from industry norms and traditional kids’ advertising.
RELEVANCY
Parents want their children to enjoy the joys of childhood and play with freedom from the pressures of everyday life, and children simply need it.
"Reminiscent of a simpler time with less distractions, when all that was needed to play was our imagination."
