[CS002] RESET: Telling universal stories through the biggest names in culture.
CHALLENGE
Reset adidas' Originals global tone of voice to a UK-centric audience, communicating the identities of the brand's most iconic products - Spezial, Gazelle, Superstar, & Samba.
UNORTHODOX APPROACH
Unpacking 'what makes an Original' with some of the biggest names in UK culture, we authentically aligned our talent's personality with the narrative and values of the brand.
CRAFT AND COLLABORATION
Stripping back our talent's public persona through intimate interviews, we uncovered their inspirations, beliefs and self-doubt, revealing how it all culminates in what they aspire to be and the legacy they'll leave behind.
RELEVANCY
We captured their honest reflections while unearthing commonalities and universalities that spoke to the aspirational passion inside us all.
"As each product transcended its purpose creating its own space in culture - our talent also broke their mould, earning them cultural status as an Original.'
