Y-3

[001]
S-GENDO QASA 4D Runner YOHJI STAR

RESET

[002]

DISNEY

[003]
IMAGINED NOSTALGIA FANTASY OF EVERYDAY

SUPERSTAR

[004]

TRAINING

[005]
STRENGTH PPC SS25

CAMPUS

[006]

Hugo x Replay 2023

[007]

MINI

[008]

Havaianas

[009]

UGG

[010]

TIMBERLAND WORKSHOP

[011]

ANNOUNCEMENT

[012]

Y-3

[001]
S-GENDO QASA 4D Runner YOHJI STAR

RESET

[002]

DISNEY

[003]
IMAGINED NOSTALGIA FANTASY OF EVERYDAY

SUPERSTAR

[004]

TRAINING

[005]
STRENGTH PPC SS25

CAMPUS

[006]

Hugo x Replay 2023

[007]

MINI

[008]

Havaianas

[009]

UGG

[010]

TIMBERLAND WORKSHOP

[011]

ANNOUNCEMENT

[012]

About

U DOX began as a collective of creatives in 1999, bound by an unorthodox approach to keeping brands relevant in culture. 

Today, that same DNA is brought to life through our focus on craft and collaboration within the worlds of Art, Music, Sport & Street.

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1.06 TEA BUILDING,
56 SHOREDITCH HIGH ST,
LONDON, E1 6JJ

Clients

Adidas, Timberland, UGG, Havaianas, Rosewood, Mini, Hugo, Zalando, Disney,

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©2026 U DOX

Audience & Insights
Brand & Product Strategy
Campaign Strategy
Creative & Art Direction
Design & Branding
Experiential
Digital Experience
Production
Social-First Content

Product Positioning Creative & Art Direction

Y-3 VISUAL STUDY:

Synthesising the street and the abstract.

The essence of bringing street photography into a minimal studio environment.
The ‘Y’ stands for Yohji Yamamoto, the ‘3’ represents adidas’ Three Stripes, and the ‘-’ signifies the bond between them.

Shot by Thomas Lhor, capturing models from perspectives relevant to different heights and elevations of urban architecture.

Fusing technology and dirty capture, the low-resolution monochromatic tones combine with pristine digital renders of the product to provide contrasting perspectives.
[001]
4D Runner
Product Positioning, Creative & Art Direction, In House Production
[002]
RESET
Brand Strategy, Product Positioning, Creative & Art Direction
Y-3 VISUAL STUDY:
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