[CS004] SUPERSTAR: Re-establishing legacy footwear for the modern era.
CHALLENGE
Reinforce the Superstar as the original icon in footwear in the UK after 50 years of it dominating music fashion and street style globally.
UNORTHODOX APPROACH
In searching for original icons in contemporary culture we knew they should be at the forefront of defining culture for their generation, their style be recognised by all and replicated by many.
CRAFT AND COLLABORATION
After identifying three aesthetic components for the shoot; iconic, expressive and stylised, we collaborated with photographer Tom Kleinschmidt for his gritty black and white approach and stylist Kyanisha Morgan.
"Emphasising our talent's silhouette against a stark white studio - celebrating the unmistakable signifiers of the Superstar."
RELEVANCY
We put a UK stamp on the global campaign that stripped it back to amplify the fundamentals of the Superstar — creating synergy between its authentic appeal and the personalities of our talent.
